Riversol Rewards is a three-tier program that takes customers through a Bronze, Silver, and Gold tier. Customers can earn up to four points for every $1 spent.
“The Riversol Rewards program has become essential for customer retention, woven into our marketing plans through bonus points in our Auto-Replenishment programs and tailored email campaigns based on loyalty tiers,” Ali says. “The Riversol Rewards sales and events are some of our biggest revenue generators. Our loyal customers value the experience, and Gold-tier members take pride in their status.”
Some of its popular rewards customers redeem are free products, which has been the best way to say ‘thank you’ in exchange for customer loyalty. "We chose our reward products based on customer behavior. We added our best-selling products and travel-size products,” Ali explains.
In the last three years alone, Riversol has grown its rewards program to an average 76% LTV lift through Riversol Rewards. And, since 2023, the Riversol Rewards redemption rate has grown by 41%. This means that customers are eagerly using and engaging with its rewards program.
"Our customers love to give us direct feedback and feel involved in the brand. We've fostered this with a hands-on approach to product development and customer service that keeps their voices central," Ali says.
Riversol’s reward program members spend 11x more than non-members and have 7x higher AOV than non-reward members.
"For our loyal customers, we offer our single-product best-sellers to encourage trying new products with high repurchase rates and provide options they already love. The select travel-size products were added so even those with fewer points could redeem a product, enjoying a small gift and a sense of reward.” Riversol's reward redemption rate is roughly 25 Riversol Reward points per dollar value.
Customer loyalty that grows your revenue
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