Resource Library

Make your customers smile with insights and tip on loyalty programs, customer retention, and ecommerce in general

  • Top 3 Benefits of Reward Programs for Niche Markets

    Top 3 Benefits of Reward Programs for Niche Markets

    There’s something special about coming across niche stores that cater exactly to your  interests.

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  • 5 Brands Using Reward Programs To Get Repeat Customers

    5 Brands Using Reward Programs To Get Repeat Customers

    If it isn’t on your mind already, customer retention should be at the forefront of your loyalty strategy. 

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  • 7 Tips to Help your Brand Grow its Customer Base

    7 Tips to Help your Brand Grow its Customer Base

    Growing your customer base is important for any business, especially new ones. Without customers, how can you grow sustainably and make profit? Your customers are your brand’s...

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  • How to Start Using Retention Strategies for Long-Term Success

    How to Start Using Retention Strategies for Long-Term Success

    In ecommerce, if you aren’t moving forward then you’re falling behind. So while customer retention marketing may have been a distant lighthouse three years ago, it’s now one of the most...

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  • What is Sustainable Growth for Small Businesses?

    What is Sustainable Growth for Small Businesses?

    The faster you can make new sales and grow your brand the better, right? 

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  • What is a Customer Base, and Why Does it Matter for your Small Business?

    What is a Customer Base, and Why Does it Matter for your Small Business?

    So you’ve launched your ecommerce store; now what do you do? It’s time to build your customer base, of course!

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  • What is a Repeat Customer and Why are they Profitable?

    What is a Repeat Customer and Why are they Profitable?

    Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. Well, believe it or not, one of the most sustainable ways to...

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  • What is Customer Acquisition and Why is it Important for Sustainable Growth?

    What is Customer Acquisition and Why is it Important for Sustainable Growth?

    For any entrepreneur, getting your first customer is definitely something to celebrate. You’ve been working for months, or maybe even years, to build your business, and someone has...

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  • Weeks After New Years: What to do with your Newest Customers

    Weeks After New Years: What to do with your Newest Customers

    Let’s talk about loyalty programs and how to cultivate repeat customers using thoughtful, relevant, on-and-off-site marketing efforts. You’ve built this new list of both subscribers and...

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  • What is Customer Retention, and Why is it Important?

    What is Customer Retention, and Why is it Important?

    As a retailer, what’s one thing your business counts on? If you haven’t thought about customer retention before then now is the time!

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  • The 8 Best Brand Communities and Why They're Successful

    The 8 Best Brand Communities and Why They're Successful

    Imagine having customers that continue to engage with you beyond your products. This is a sign of a loyal brand community, and some of the most successful businesses are strong because...

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  • Top 10 Customer Loyalty Programs of 2019

    Top 10 Customer Loyalty Programs of 2019

    Check out some other amazing loyalty programs in our Top 10 Customer Loyalty Programs of 2018 post.

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  • How to Build a Successful Brand Community

    How to Build a Successful Brand Community

    If you’ve ever joined a dedicated Facebook group for your favorite clothing brand, or commented on a Reddit thread about that new movie you loved, then you’ve engaged with an online...

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  • 5 Examples of the Best Customer Engagement Campaigns

    5 Examples of the Best Customer Engagement Campaigns

    As a consumer, we are exposed to thousands of brands every single day. Whether we’re scrolling through social media or browsing online, we’re constantly consuming content. In fact, the...

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  • Top Small Business Marketing Channels to Start Customer Conversations

    Top Small Business Marketing Channels to Start Customer Conversations

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  • How to Increase Customer Engagement

    How to Increase Customer Engagement

    Ensuring that every customer has a positive experience should be a priority. A brand’s worst nightmare is customers forgetting they exist and never returning to make a second purchase....

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  • 3 Examples of Social Commerce Done Right

    3 Examples of Social Commerce Done Right

    For most people, shopping is and has always been a highly social experience. When you go shopping, you can model clothes for your friends to get their advice before making a purchase....

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  • What is Social Commerce, and Why is it Important?

    What is Social Commerce, and Why is it Important?

    "The only constant in life is change." Heraclitus

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  • How Lululemon Uses Lifestyle Marketing to Create a Strong Brand Community

    How Lululemon Uses Lifestyle Marketing to Create a Strong Brand Community

    Lululemon has transformed their business into a lifestyle brand. Discover which of their strategies are the key to building a brand community for your own small business.

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  • 5 Examples of Experiential Rewards for Luxury Brands

    5 Examples of Experiential Rewards for Luxury Brands

    What is it that drives customers to shop with luxury brands? Despite the higher quality, in most cases, it’s the desire to portray a certain type of lifestyle. Customers seeking premium...

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