Buttonscarves is part of the Modinity group, a family of eight Shopify-powered brands with hundreds of retail locations as well as online stores. Utilizing Smile, Buttonscarves and other Modinity brands deliver seamless rewards and loyalty programs across their omnichannel presence.
Buttonscarves implemented its loyalty and rewards program, BSLady Club, which offers points for purchases with an easy-to-understand earning ratio.
Focusing on simplicity and usability, Buttonscarves built a loyalty program that excited its large customer base to easily engage and redeem their rewards.
A key element in making BSLady Club a standout program is the multiple ways customers can earn points other than making a purchase (in-store and online).
Beyond simple purchases, Butonscarves customers can earn points for different reviews — helping boost their database of user-generated content — as well as extra points for placing and ordering from the Buttonscarves app.
The surest sign of a loyalty program that customers love is a high redemption rate — and with an average yearly redemption rate of 31%, Buttonscarves has clearly found a sweet spot with its customer base.
Not only are BSLady Club members highly engaged, but they also spend more. Loyalty program members in BS Lady Club spend 15x more than non-members and have a 2x higher AOV than non-members.
Combining those improvements, their overall LTV for rewards program members is an astounding 22x higher than non-participants.
Buttonscarves' rewards program captivates customers across its various selling locations and online by delivering meaningful perks that
spark genuine excitement. This strategic loyalty approach transforms everyday shoppers into loyal brand advocates, fostering lasting connections, trust, and purchases.
Shopify POS and Smile.io
The majority of Buttonscarves sales and loyalty engagement happen across its multiple retail locations, where customers can purchase products.
This makes the integration between Shopify POS and Smile.io crucial in providing loyalty-led growth, a customer lifetime value lift, and keeping redemption rates high.
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