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The State of Customer Loyalty in Commerce in 2025
Every commerce vertical grew Loyalty Generated Revenue YoY
New and small brands had a 21% increase in AOV YoY
CPG brands saw a 14% increase in Purchase Frequency
In 2025, we’re seeing much larger merchants using loyalty and rewards programs to boost their retention every day. The financial value that merchants receive from these programs almost always outweighs the costs — especially when strategy happens at the outset, and predetermined goals are set.
Mike Rossi, CEO and Co-Founder at Smile.io
Customer loyalty that grows your revenue
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