

Get Your Copy of
The State of Customer Loyalty in Commerce in 2025
Download the PDF to read all 21 pages
Every commerce vertical grew Loyalty Generated Revenue YoY

Every commerce vertical grew Loyalty Generated Revenue YoY

Every commerce vertical grew Loyalty Generated Revenue YoY

New and small brands had a 21% increase in AOV YoY

New and small brands had a 21% increase in AOV YoY

New and small brands had a 21% increase in AOV YoY

CPG brands saw a 14% increase in Purchase Frequency

CPG brands saw a 14% increase in Purchase Frequency

CPG brands saw a 14% increase in Purchase Frequency


In 2025, we’re seeing much larger merchants using loyalty and rewards programs to boost their retention every day. The financial value that merchants receive from these programs almost always outweighs the costs — especially when strategy happens at the outset, and predetermined goals are set.
Mike Rossi, CEO and Co-Founder at Smile.io

In 2025, we’re seeing much larger merchants using loyalty and rewards programs to boost their retention every day. The financial value that merchants receive from these programs almost always outweighs the costs — especially when strategy happens at the outset, and predetermined goals are set.
Mike Rossi, CEO and Co-Founder at Smile.io

In 2025, we’re seeing much larger merchants using loyalty and rewards programs to boost their retention every day. The financial value that merchants receive from these programs almost always outweighs the costs — especially when strategy happens at the outset, and predetermined goals are set.
Mike Rossi, CEO and Co-Founder at Smile.io
Customer loyalty that grows your revenue
Join the thousands of Shopify Plus businesses that use Smile to increase repeat purchase rate, provide exclusive benefits for members and VIP customers, and build a more profitable business.
Book a Demo
© 2024 Smile, Inc. All rights reserved.
© 2024 Smile, Inc. All rights reserved.
© 2024 Smile, Inc. All rights reserved.