Reward Psychology 101

A psychology lesson you'll actually enjoy

Who knew that your first year psychology class would prove to be so useful? In Reward Psychology 101, we go over how some of the most famous theories in psychology apply to marketing and creating an amazing rewards program.

After reading this book, you will have actionable tips and tricks to boost the effectiveness of any rewards program with psychological principles.

"There are three types of commitment you can get from your customers, and certain rewards are better at catering to each."
- Demi Oba (Reward Marketing Specialist,