How to Build a Content Marketing Strategy for Your Small Business

content is your secret weapon for building a more sustainable business

Content marketing is one of the most effective ways to build a sustainable business that acquires, engages, and retains customers. So why are so few businesses using it?

In this guide, we're going to convert you to the content marketing way of thinking by showing you how it will help you acquire, engage, and retain more customers with additional value that sets you apart. Even better, we're going to show you real life examples to help you better understand how content can fit into your business model.

"Creating content that addresses what your customers want and need from you shows that you truly understand them."
- Kirsten Burkard (Marketing Specialist, Smile.io)