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Do Sephora's Loyalty Program Changes Weaken Their Brand Community?
Sephora's brand community is considered one of the best in the world, but have their recent program changes damaged their sparkling reputation? We examine the implications of their program...
6 Loyalty Program Examples in the Beauty Industry
Loyalty program examples in the beauty industry. We share what works best for a loyalty program in the industry and provide examples for inspiration.
Rewards Case Study: Marks and Spencer Sparks Rewards
Marks and Spencer (M&S) is a historic retailer in the UK, and we investigate whether their Sparks reward program benefits their customers or leaves them more confused than delighted.
Rewards Case Study: Ultamate Rewards
Sephora’s largest rival in beauty is also one of their largest competitors in customer loyalty. Ulta Beauty's rewards program, Ultamate Rewards, is a top tier loyalty program.
Rewards Case Study: tarte Rewards
With tarte's new rewards program, it's love at first sight — but nothing is without flaw. We put a spotlight on the beauty brand with our latest case study.
Loyalty Case Study: Sephora's Beauty Insider (VIB)
What makes Sephora's Beauty Insider program one of the best loyalty programs in existence? Discover what Sephora is doing right and wrong with loyalty!
How to Build a Loyalty Program in the Cosmetics Industry