Case Study: Topps

Hitting It Out of the Park with Rewards

Topps understands how passionate their customers are about their sports heroes, and wanted to turn that passion into an outstanding customer experience.  With the introduction of the Now Rewards program, Topps has seen incredible results in less than a year with Smile.io.

  • +48% Customer Lifetime Value
  • +35% Sales From Top Tier Members
  • +15% Conversion Rate
  • +46% Redemption Rate

Find out how fantatical enthusiasm can turn into long-lasting loyalty with a program that treats every rewards member like a Hall of Famer.

"The simplicity of Smile.io is what made their loyalty program so successful for Topps."
- Jeff Heckman (Director, New Product Development & eCom Marketplace, Topps)