The True Profitability of Repeat Customers Online

do you know who your best customers are?

People love to throw around sayings like "it's cheaper to keep a customer than to acquire a new one", or "repeat customers are more valuable". But are these statements actually true?

In "The True Profitability of Repeat Customers Online", we have all the stats you need to make a case for focusing on your repeat customers.  Find out how a small increase in retention can make a huge impact on your business, and what you can do to get more repeat customers of your own.

"While repeat and loyal customers only represent 8% of traffic, they represent 41% of a site’s revenue!"
- Alex McEachern (Head of Marketing,