Examining Reward Program Redemption Rates

there's nothing better than redeeming rewards

Unless it's your customers redeeming rewards!

A rewards program's redemption rate is a metric that seems to always be shrouded in mystery. Everyone wants you to measure it, but how do you know if you are doing well? In this report we analyze the average redemption rate and give you the best tactics you can use to improve it.

"Your industry, revenue level, and geographic location all have an impact on your program's redemption rate."
- Alex McEachern (Head of Marketing, Smile.io)