Luxury Goods

Learn how to boost engagement, retention, and loyalty in the luxury goods industry

  • 5 Examples of Experiential Rewards for Luxury Brands

    5 Examples of Experiential Rewards for Luxury Brands

    What is it that drives customers to shop with luxury brands? Despite the higher quality, in most cases, it’s the desire to portray a certain type of lifestyle. Customers seeking premium...

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  • How to Build a Rewards Program in Luxury Goods

    How to Build a Rewards Program in Luxury Goods

    Have you ever wondered if rewards could work for your luxury brand? Our luxury industry guide is full of expert advice, strategy, and tips to help you get rewards working in your favor.

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  • Rewards Case Study: Marks and Spencer Sparks Rewards

    Rewards Case Study: Marks and Spencer Sparks Rewards

    Marks and Spencer (M&S) is a historic retailer in the UK, and we investigate whether their Sparks reward program benefits their customers or leaves them more confused than delighted.

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  • Move Your Marketing Budget Away From Advertising!

    Move Your Marketing Budget Away From Advertising!

    Advertising has never been more expensive, or as ineffective. Learn how advertising is holding your business back, and what you should be doing instead!

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  • Rewards Case Study: Designer Shoe Warehouse

    Rewards Case Study: Designer Shoe Warehouse

    Designer Shoe Warehouse recently launched DSW VIP, the new DSW rewards program, and we look at the pros and cons to see if the shoe retailer truly treats their customers like VIP's.

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  • Rewards Case Study: World of Hyatt

    Rewards Case Study: World of Hyatt

    Hyatt is one of the world's largest luxury hotel chains in the world, but do they have a rewards program to match? Find out the good, the bad, and the ugly about the World of Hyatt rewards program.

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  • How to Build a Rewards Program in the Luxury Industry

    How to Build a Rewards Program in the Luxury Industry

    A rewards program in the luxury industry makes your brand feel even more premium. Find out how to structure your program so it's as effective as possible!

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  • Do Loyalty Programs Work for Luxury Brands?

    Do Loyalty Programs Work for Luxury Brands?

    There is a myth that loyalty programs are not effective for luxury brands. That could not be further from the truth, they just need to be done right!

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  • How to Build the Perfect eCommerce VIP Program

    How to Build the Perfect eCommerce VIP Program

    With gamification and luxury elements, a VIP Program is the perfect way to bring your loyalty strategy to the next level and increase customer engagement!

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  • Rewards Case Study: Nike+

    Rewards Case Study: Nike+

    Nike's brand is synonymous with greatness and performance, but do those values transfer to their rewards program? We've got the pros and cons of Nike+ Rewards!

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  • How to Calculate Your Customer Acquisition Cost (CAC)

    How to Calculate Your Customer Acquisition Cost (CAC)

    Before you build customer relationships you have to build a customer base which can be expensive. So how do you calculate your customer acquisition cost?

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  • Rewards Case Study: Sony Rewards

    Rewards Case Study: Sony Rewards

    Sony does everything from movies to music and all the tech in between but how does the brand perform when it comes to their own Sony Rewards program.

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  • Loyalty Case Study: Nordstrom Rewards

    Loyalty Case Study: Nordstrom Rewards

    As Nordstrom continues to assert itself throughout North America, it's about time we took a look at the Nordstrom Rewards program.

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  • Customer Experience Spotlight: Walt Disney World

    Customer Experience Spotlight: Walt Disney World

    With millions of visitors every day, Walt Disney World has become a prime example of what it means to deliver an exceptional customer experience everyday.

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  • Loyalty Case Study: Gilt Insider

    Loyalty Case Study: Gilt Insider

    The Gilt Insider program is a fantastic example of an ecommerce loyalty program. This case study will look at what Gilt is doing right & wrong with loyalty

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