Loyalty Strategy

Expert tips on how to build a valuable & engaging online rewards program

  • How to Increase Customer Engagement

    How to Increase Customer Engagement

    Ensuring that every customer has a positive experience should be a priority. A brand’s worst nightmare is customers forgetting they exist and never returning to make a second purchase....

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  • 5 Examples of Experiential Rewards for Luxury Brands

    5 Examples of Experiential Rewards for Luxury Brands

    What is it that drives customers to shop with luxury brands? Despite the higher quality, in most cases, it’s the desire to portray a certain type of lifestyle. Customers seeking premium...

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  • How to Brand Your Rewards Program

    How to Brand Your Rewards Program

    Make a positive first impression with the expert's guide on how to brand a rewards program - all in just 5 easy steps!

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  • How to Launch an Online Rewards Program

    How to Launch an Online Rewards Program

    This free ebook explains the steps you will need to follow to take you from selecting a rewards solution all the way to launching a successful program.

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  • How to Build Rewards Programs for Men and Women

    How to Build Rewards Programs for Men and Women

    Building Rewards Programs for Men and Women can be easier said than done. We've done the research so your rewards program can target guys, gals, or both.

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  • How to Build a Rewards Program Like the World's Best

    How to Build a Rewards Program Like the World's Best

    Take a look at some of the best rewards programs in existence. We give you loyalty tips based on what the best rewards programs already know!

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  • Rewards Psychology 101

    Rewards Psychology 101

    Customer psychology is the secret to understanding how and why your customers do what they do, and rewards can play a big part in that!

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  • The Expert's Guide to VIP Program Strategy

    The Expert's Guide to VIP Program Strategy

    Take your retention strategy to the next level by learning how to build a world-class VIP rewards program.

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  • 15 Ways to Get Your First Engaged Program Member

    15 Ways to Get Your First Engaged Program Member

    A successful rewards program needs engaged members. Use these 15 easy strategies to get every customer excited about joining your program!

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  • How to Turn Black Friday & Cyber Monday Into Year-Long Success

    How to Turn Black Friday & Cyber Monday Into Year-Long Success

    Have you ever wondered how to turn the BFCM rush into something more permanent? A solid retention strategy goes a long way, and this guide will get you there.

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  • How to Run an Effective Program Launch Email Campaign

    How to Run an Effective Program Launch Email Campaign

    Get customers excited about your new rewards program with an effective program launch campaign. With these 5 emails, you'll set yourself (and your program) up for success.

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  • The Definitive Guide to Points Program Strategy

    The Definitive Guide to Points Program Strategy

    Use the tips, tricks, and strategies in this definitive guide to get to the point of customer retention with an expertly designed points program.

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  • The Expert's Guide to Boosting Program Engagement

    The Expert's Guide to Boosting Program Engagement

    If you have a rewards program or are adding one, you need to pay attention to your program engagement. This interactive book shows you how!

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  • How to Prepare Your Rewards Program for Black Friday Cyber Monday

    How to Prepare Your Rewards Program for Black Friday Cyber Monday

    I’m going to say something you might not like to hear: 

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  • The 3 Best Rewards Programs in the Sharing Economy (and What Every Small Business Can Learn from Them)

    The 3 Best Rewards Programs in the Sharing Economy (and What Every Small Business Can Learn from Them)

    It’s hard to remember a time when picking up a phone to book a hotel room or ordering a taxi was the norm. Today, when we want to do something, we want to be able to do it now. 

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  • What Do Customers Expect From a Loyalty Program?

    What Do Customers Expect From a Loyalty Program?

    If I told you that customers are looking for more than discounts and coupons from a loyalty program, would you believe me? Surveys show that the average shopper is part of 15 loyalty...

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  • Why You Should Use Your Loyalty Program to Gather Customer Feedback

    Why You Should Use Your Loyalty Program to Gather Customer Feedback

    Feedback is the key to delivering a brand experience your customers will love. That’s because their motivations and needs are constantly changing. As a result, you need to find ways to...

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  • 3 Ways to Leverage Social Media For Your Rewards Program

    3 Ways to Leverage Social Media For Your Rewards Program

    What’s one of the first things you do after waking up in the morning? According to Deloitte, 61% per cent of people admit that they check their phones within five minutes of waking up...

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  • Boost Customer Referrals With These Email Marketing Tactics

    Boost Customer Referrals With These Email Marketing Tactics

    Referral programs are one of the most effective forms of marketing. Not only do they keep your existing customers engaged, but they also motivate them to help you acquire new customers,...

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  • How to Improve Your Rewards Program with Effective Email Marketing

    How to Improve Your Rewards Program with Effective Email Marketing

    When assessing the performance of your rewards program, redemption rate is a metric you’ll want to pay special attention to. However, what if your redemption rate isn’t very good? 

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