Fashion and Apparel

Learn how to boost engagement, retention, and loyalty in the fashion and apparel industry

  • How to Build a Successful Brand Community

    How to Build a Successful Brand Community

    If you’ve ever joined a dedicated Facebook group for your favorite clothing brand, or commented on a Reddit thread about that new movie you loved, then you’ve engaged with an online...

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  • How to Build a Rewards Program in Apparel

    How to Build a Rewards Program in Apparel

    CUSTOMER LOYALTY IS ALWAYS IN FASHION Learn how top apparel brands are building the best reward and loyalty programs possible. We share expert "how to's" and examples to build your own!

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  • How Lululemon Uses Lifestyle Marketing to Create a Strong Brand Community

    How Lululemon Uses Lifestyle Marketing to Create a Strong Brand Community

    Lululemon has transformed their business into a lifestyle brand. Discover which of their strategies are the key to building a brand community for your own small business.

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  • What Everlane Can Teach You About an Effective Retention Strategy

    What Everlane Can Teach You About an Effective Retention Strategy

    Anyone interested in ethical fashion and/or ecommerce has undoubtedly heard of Everlane. For the past few years, the online clothing brand has been steadily growing and retaining a...

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  • How to Build a Rewards Program in Men's Fashion

    How to Build a Rewards Program in Men's Fashion

    Men's fashion, like other apparel is already primed for rewards, but the male clientele make it prime real estate for an incredibly successful rewards program that builds a thriving brand...

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  • How to Build a Rewards Program in Fitness Apparel

    How to Build a Rewards Program in Fitness Apparel

    Athleisure is more popular than ever, which means competition in fitness apparel continues to grow. Power up your brand experience with a rewards program designed to strengthen your brand community.

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  • How to Build a Rewards Program in Men's Fashion

    How to Build a Rewards Program in Men's Fashion

    Male shoppers are looking for products and brand communities that will last from one purchase to the next. Use rewards to make your brand something they don't just try on, but wear day-in and day-out.

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  • Rewards Case Study: Marks and Spencer Sparks Rewards

    Rewards Case Study: Marks and Spencer Sparks Rewards

    Marks and Spencer (M&S) is a historic retailer in the UK, and we investigate whether their Sparks reward program benefits their customers or leaves them more confused than delighted.

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  • 5 Loyalty Program Examples in the Fashion Industry

    5 Loyalty Program Examples in the Fashion Industry

    The fashion industry is an attractive one, a well designed loyalty program can keep you ahead of your competition. Here are 5 great program examples!

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  • Rewards Case Study: Designer Shoe Warehouse

    Rewards Case Study: Designer Shoe Warehouse

    Designer Shoe Warehouse recently launched DSW VIP, the new DSW rewards program, and we look at the pros and cons to see if the shoe retailer truly treats their customers like VIP's.

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  • How Evy's Tree Strengthened Their Brand Community with Rewards

    How Evy's Tree Strengthened Their Brand Community with Rewards

    Evy's Tree has done an incredible job of building a vibrant brand community, and you can too! We spoke to their team to find out how rewards played into their brand strategy and how they've helped...

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  • How to Build a Rewards Program in Fitness Apparel

    How to Build a Rewards Program in Fitness Apparel

    Athleisure has made fitness apparel an incredibly competitive industry, but a strong brand community will make your brand the one everyone wants to shop with.

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  • Rewards Case Study: Foot Locker VIP

    Rewards Case Study: Foot Locker VIP

    Ever wondered what makes Foot Locker's VIP program effective? Our case study breaks down the good, the bad, and the ugly of one of the top shoe retailers in the world

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  • Rewards Case Study: Gap VISA Card and GapCard

    Rewards Case Study: Gap VISA Card and GapCard

    Gap Inc. built a cross-brand loyalty program with an excellent VIP program and a number of ways to earn points. Nonetheless, it might not be right for everyone.

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  • Rewards Case Study: Target REDcard

    Rewards Case Study: Target REDcard

    Target is one of America's favourite brands but can their REDcard reward program keep up? Our case study checks if REDcard hits the bullseye or misses the mark!

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  • Rewards Case Study: Nike+

    Rewards Case Study: Nike+

    Nike's brand is synonymous with greatness and performance, but do those values transfer to their rewards program? We've got the pros and cons of Nike+ Rewards!

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  • Loyalty Case Study: Nordstrom Rewards

    Loyalty Case Study: Nordstrom Rewards

    As Nordstrom continues to assert itself throughout North America, it's about time we took a look at the Nordstrom Rewards program.

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  • Loyalty Case Study: Zappos Rewards

    Loyalty Case Study: Zappos Rewards

    No matter who you're shopping for, Zappos has a wide selection of amazing products that are now integrated with the beneficial Zappos Rewards program!

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  • How to Build a Loyalty Program in the Apparel Industry

    How to Build a Loyalty Program in the Apparel Industry

    Whether you sell clothing, jewelry, or footwear, having a loyalty program in the apparel industry is the perfect solution to beat the competition.

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  • Customer Experience Spotlight: Frank + Oak

    Customer Experience Spotlight: Frank + Oak

    Fusing the worlds of art, technology, and fashion, Frank + Oak have crafted a customer experience that inspires and empowers customers everyday.

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