How rewards caused a 35% increase in customer engagement - Shine On

October 17, 2019
TAKING ADVANTAGE OF AN EXISTING COMMUNITY WITH REWARDS

When Fee Kirkpatrick started Shine On, she never imagined it could grow to the size it is now. With a desire to thank her loyal, engaged customers, she and her team pursued a rewards program that would allow them to harness their existing Facebook community and have been blown away by the results.

  • 40.4K program members
  • 48% redemption rate
  • > 8,700 social interactions

Shine On has seen a 35% improvement in customer engagement since launching Shine On Rewards. This case study will tell you how they did it and what a truly engaged brand community looks like.


"Even though we really wanted to give back to our loyal customers, we didn't want to create a lot more work for ourselves. That's why I like Smile."

- Cliff Hopkins (General Manager, Shine On)

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