eCommerce Insights

Highlighting the latest trends, tips & insights in the ecommerce industry

  • 5 Ways Your Brand Can Get Repeat Customers

    5 Ways Your Brand Can Get Repeat Customers

    There’s no denying that new customers are essential to growing your brand, especially as a small business owner or new entrepreneur. After all, new customers are a large part of growing...

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  • How to Start Acquiring Customers for Long-Term Success

    How to Start Acquiring Customers for Long-Term Success

    So you’ve thought about customer acquisition strategies before, and maybe you’ve even paid for ads to acquire new customers. You’ve probably also heard of customer retention and thought...

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  • Top 3 Benefits of Reward Programs for Niche Markets

    Top 3 Benefits of Reward Programs for Niche Markets

    There’s something special about coming across niche stores that cater exactly to your  interests.

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  • 7 Tips to Help your Brand Grow its Customer Base

    7 Tips to Help your Brand Grow its Customer Base

    Growing your customer base is important for any business, especially new ones. Without customers, how can you grow sustainably and make profit? Your customers are your brand’s...

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  • How to Start Using Retention Strategies for Long-Term Success

    How to Start Using Retention Strategies for Long-Term Success

    In ecommerce, if you aren’t moving forward then you’re falling behind. So while customer retention marketing may have been a distant lighthouse three years ago, it’s now one of the most...

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  • What is Sustainable Growth for Small Businesses?

    What is Sustainable Growth for Small Businesses?

    The faster you can make new sales and grow your brand the better, right? 

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  • What is a Customer Base, and Why Does it Matter for your Small Business?

    What is a Customer Base, and Why Does it Matter for your Small Business?

    So you’ve launched your ecommerce store; now what do you do? It’s time to build your customer base, of course!

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  • What is a Repeat Customer and Why are they Profitable?

    What is a Repeat Customer and Why are they Profitable?

    Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. Well, believe it or not, one of the most sustainable ways to...

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  • What is Customer Retention, and Why is it Important?

    What is Customer Retention, and Why is it Important?

    As a retailer, what’s one thing your business counts on? If you haven’t thought about customer retention before then now is the time!

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  • The 8 Best Brand Communities and Why They're Successful

    The 8 Best Brand Communities and Why They're Successful

    Imagine having customers that continue to engage with you beyond your products. This is a sign of a loyal brand community, and some of the most successful businesses are strong because...

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  • How to Build a Successful Brand Community

    How to Build a Successful Brand Community

    If you’ve ever joined a dedicated Facebook group for your favorite clothing brand, or commented on a Reddit thread about that new movie you loved, then you’ve engaged with an online...

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  • 5 Examples of the Best Customer Engagement Campaigns

    5 Examples of the Best Customer Engagement Campaigns

    As a consumer, we are exposed to thousands of brands every single day. Whether we’re scrolling through social media or browsing online, we’re constantly consuming content. In fact, the...

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  • Top Small Business Marketing Channels to Start Customer Conversations

    Top Small Business Marketing Channels to Start Customer Conversations

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  • How to Increase Customer Engagement

    How to Increase Customer Engagement

    Ensuring that every customer has a positive experience should be a priority. A brand’s worst nightmare is customers forgetting they exist and never returning to make a second purchase....

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  • What is a Brand Community?

    When you consider the path that brands take on the journey to success, the most successful businesses all have a multitude of customers who don’t just like them, they really love them. 

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  • How Lululemon Uses Lifestyle Marketing to Create a Strong Brand Community

    How Lululemon Uses Lifestyle Marketing to Create a Strong Brand Community

    Lululemon has transformed their business into a lifestyle brand. Discover which of their strategies are the key to building a brand community for your own small business.

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  • 5 eCommerce Personalization Tactics to Start Today

    It used to be enough to begin and end your personalization strategy with first name personalization in an email. Nowadays, that’s old news. It’s become even more critical to offer...

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  • How To Start Building Loyalty with Social Proof

    How To Start Building Loyalty with Social Proof

    You are looking to build a fierce community around your business. You know that creating an online store is easier than ever, and many people are selling the same thing online. 

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  • Which Emotions Are the Key to Successful Customer Relationships

    Which Emotions Are the Key to Successful Customer Relationships

    “What is your favorite brand and what is it about them that you love?” This was a question that I was asked in an interview a few months ago that really caught me off guard and made me...

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  • How to Build a Rewards Program in Electronics

    How to Build a Rewards Program in Electronics

    Get your ecommerce electronics business up to speed with a rewards program that not only keeps your customers engaged but also improves your revenue and lifetime values.

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