eCommerce Insights

Highlighting the latest trends, tips & insights in the ecommerce industry

  • How eCommerce Brands can Enhance their Customer Experience Using Video

    How eCommerce Brands can Enhance their Customer Experience Using Video

    Video is a powerful medium, and the demand for video content is increasing. On social media, for example, Facebook gets as many as 8 billion video views per day. 

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  • How to Focus Your Attention on Retention and Community Building During Slow Sales Periods

    How to Focus Your Attention on Retention and Community Building During Slow Sales Periods

    For any ecommerce owner, it’s important to make predictions about your sales patterns. This helps you effectively set goals and monitor your brand’s success during different seasons and...

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  • How to Use the 5 Steps in “The Complete Customer Journey” to Grow Lifetime Value

    How to Use the 5 Steps in “The Complete Customer Journey” to Grow Lifetime Value

    What does an online shopper’s path to purchase look like? Most people would simply say a shopper lands on a site, browses the content, and checks out. That would be an extremely...

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  • The 8 Best Ways to Market Your Products on Instagram

    The 8 Best Ways to Market Your Products on Instagram

    You’ve launched your online store—now how do you attract traffic? We’ve long since learned that ads aren’t the only way to drive sales and get consumers to your site. Ads can be helpful...

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  • Why SMS Marketing is Beneficial for Small Businesses to Grow

    Why SMS Marketing is Beneficial for Small Businesses to Grow

    With the rise of online businesses and the saturation of the communication channels, it becomes harder for smaller brands to shine through. Big corporations (and their bigger budgets)...

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  • 10 Examples of Customer Retention Campaigns

    10 Examples of Customer Retention Campaigns

    Customer retention is the key to fostering truly loyal customers. These customers make more purchases than one-time shoppers, promote your brand to their networks, and become your best...

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  • Top 10 Marketing Apps you Need for your Shopify Store

    Top 10 Marketing Apps you Need for your Shopify Store

    You’ve got your store set up, and you have your distribution ready to go—now you just need to get the word out. 

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  • Celebrating Women Entrepreneurs: 8 Ecommerce Brands for Women by Women

    Celebrating Women Entrepreneurs: 8 Ecommerce Brands for Women by Women

    In honor of International Women’s Day, which is celebrated on March 8th every year, we thought it’s time to recognize eight ecommerce brands with some strong female founders. Just as...

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  • 8 Organic Ways You Can Tackle Seasonal Sales as an Ecommerce Brand

    8 Organic Ways You Can Tackle Seasonal Sales as an Ecommerce Brand

    Let’s say you’re an owner of an ecommerce brand: you’ve been investing money in paid ads every season to increase sales, but you’re finding the ROI just isn’t there. 

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  • Why Content Marketing Is Important for your Small Business’ Success

    Why Content Marketing Is Important for your Small Business’ Success

    Determining a marketing strategy for your business comes with so many questions. What will appeal most to my customers? Should I hire a digital marketing agency to market for? Should I...

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  • 6 Best Practices to Promote a New Product Release

    6 Best Practices to Promote a New Product Release

    When you release new products on your ecommerce store, do you tell your customers? You definitely should! You may not realize it from the back-end, but customers who are invested in...

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  • 5 Ways Your Brand Can Get Repeat Customers

    5 Ways Your Brand Can Get Repeat Customers

    There’s no denying that new customers are essential to growing your brand, especially as a small business owner or new entrepreneur. After all, new customers are a large part of growing...

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  • How to Start Acquiring Customers for Long-Term Success

    How to Start Acquiring Customers for Long-Term Success

    So you’ve thought about customer acquisition strategies before, and maybe you’ve even paid for ads to acquire new customers. You’ve probably also heard of customer retention and thought...

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  • Top 3 Benefits of Reward Programs for Niche Markets

    Top 3 Benefits of Reward Programs for Niche Markets

    There’s something special about coming across niche stores that cater exactly to your  interests.

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  • 7 Tips to Help your Brand Grow its Customer Base

    7 Tips to Help your Brand Grow its Customer Base

    Growing your customer base is important for any business, especially new ones. Without customers, how can you grow sustainably and make profit? Your customers are your brand’s...

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  • How to Start Using Retention Strategies for Long-Term Success

    How to Start Using Retention Strategies for Long-Term Success

    In ecommerce, if you aren’t moving forward then you’re falling behind. So while customer retention marketing may have been a distant lighthouse three years ago, it’s now one of the most...

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  • What is Sustainable Growth for Small Businesses?

    What is Sustainable Growth for Small Businesses?

    The faster you can make new sales and grow your brand the better, right? 

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  • What is a Customer Base, and Why Does it Matter for your Small Business?

    What is a Customer Base, and Why Does it Matter for your Small Business?

    So you’ve launched your ecommerce store; now what do you do? It’s time to build your customer base, of course!

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  • What is a Repeat Customer and Why are they Profitable?

    What is a Repeat Customer and Why are they Profitable?

    Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. Well, believe it or not, one of the most sustainable ways to...

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  • What is Customer Retention, and Why is it Important?

    What is Customer Retention, and Why is it Important?

    As a retailer, what’s one thing your business counts on? If you haven’t thought about customer retention before then now is the time!

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