How to Turn BFCM Into Year-Long Success

Christmas comes but once a year, but your success doesn't have to!

Black Friday & Cyber Monday have always been extremely profitable days in the world of ecommerce, but how do you turn that quick spike of traffic into ongoing success?

We wrote this guide to give you everything you need to turn what could be a fleeting boost into long-term profitability.  With a strong retention strategy and tools like VIP and referral programs, you can set your store up for success that keeps giving back 365 days a year.

"The decisions you make leading up to the BFCM weekend can mean the difference between a white or green Christmas. After all, BFCM is more than just a weekend -- it’s the catalyst for an entire season."
- Kirsten Burkard (Reward Marketing Specialist,