How to Build a Rewards Program for Different Generational Cohorts

designing a rewards program for the ages

Do you know who the four most impactful demographics of customers are?  More importantly, do you know what they're looking for in a brand and its rewards program?

Understanding the differences between different generations of shoppers gives you a better idea of how to provide the best possible customer experience to your target customers.  With the tips and tricks learned in our Generational Cohorts guide, you'll be better equipped to deliver an outstanding rewards experience to anywho who happens to discover your store.

"Since loyalty isn’t a one-size-fits-all marketing tool, you need to tailor your rewards program to your ideal customer’s requirements - no matter who they are."
- Kirsten Burkard (Reward Marketing Specialist,