How to Run an Effective Launch Email Campaign

set your program up for success with a killer launch campaign

If you want your rewards program to succeed, you need to get customers to join.  A targeted email campaign is one of the most effective ways to encourage new and existing customers to engage.  The best part? It only takes 6 steps!

In this guide we'll walk you through the different emails you need to send and when to send them in order to boost your program engagement and get customers excited.

"If customers don’t know you’ve started a rewards program they won’t be able to join it. This means you need to promote it properly."
- Kirsten Burkard (Reward Marketing Specialist,