Why is your favorite brand your favorite? Chances are it's not because they offered crazy discounts or ran a bunch of ad campaigns. Most likely, they made you feel like part of something bigger. They made you feel like part of a community.
This idea of a brand community is nothing new, but it is the way of the future. That's why we took a look at world-famous brands like Apple, Sephora, and Gymshark to find out how they've built strong brand communities with emotional relationships.
By the end of this guide, you'll have actionable advice you can apply to your own brand to start transforming the way customers think (and feel!) about you.