Cosmetics

Learn how to boost engagement, retention, and loyalty in the cosmetics industry

  • How to Build a Rewards Program in Cosmetics

    How to Build a Rewards Program in Cosmetics

    Learn how top cosmetic brands are building the best reward and loyalty programs possible. We share expert "how to's" and examples to build your own!

    Read Guide
  • Do Sephora's Loyalty Program Changes Weaken Their Brand Community?

    Do Sephora's Loyalty Program Changes Weaken Their Brand Community?

    Sephora's brand community is considered one of the best in the world, but have their recent program changes damaged their sparkling reputation? We examine the implications of their program...

    Read Article
  • Join 30,000+ entrepreneurs who use Smile to power their loyalty program

    GET STARTED
  • 6 Loyalty Program Examples in the Beauty Industry

    6 Loyalty Program Examples in the Beauty Industry

    Loyalty program examples in the beauty industry. We share what works best for a loyalty program in the industry and provide examples for inspiration.

    Read Article
  • Rewards Case Study: Marks and Spencer Sparks Rewards

    Rewards Case Study: Marks and Spencer Sparks Rewards

    Marks and Spencer (M&S) is a historic retailer in the UK, and we investigate whether their Sparks reward program benefits their customers or leaves them more confused than delighted.

    Read Article
  • Rewards Case Study: Ultamate Rewards

    Rewards Case Study: Ultamate Rewards

    Sephora’s largest rival in beauty is also one of their largest competitors in customer loyalty. Ulta Beauty's rewards program, Ultamate Rewards, is a top tier loyalty program.

    Read Article
  • Rewards Case Study: tarte Rewards

    Rewards Case Study: tarte Rewards

    With tarte's new rewards program, it's love at first sight — but nothing is without flaw. We put a spotlight on the beauty brand with our latest case study.

    Read Article
  • Loyalty Case Study: Sephora's Beauty Insider (VIB)

    Loyalty Case Study: Sephora's Beauty Insider (VIB)

    What makes Sephora's Beauty Insider program one of the best loyalty programs in existence? Discover what Sephora is doing right and wrong with loyalty!

    Read Article
  • How to Build a Loyalty Program in the Cosmetics Industry

    How to Build a Loyalty Program in the Cosmetics Industry

    With high competition, purchase frequency, and average order value, designing the perfect loyalty program in the cosmetics industry is the key to success!

    Read Article
  • loading
    Loading More...