Building Reward Programs for Men and Women

men and women are two sides of the same coin

"Building Reward Programs for Men and Women" is a comprehensive guide for anyone looking to develop a rewards program that appeals to men, women, or both. By analyzing the different motivations that drive each gender, this guide gives you actionable strategies for how to create a rewards program that truly drives value.

Use this expert advice to build a program that appeals to every single customer, no matter their behavioral motivators.

"It's important to understand the major differences between men and women when it comes to shopping and loyalty decisions."
- Alex McEachern (Head of Marketing,