Boosting Your Loyalty Program with Yotpo Reviews

October 11, 2016 Alex McEachern

You have been asking for it, and now it is here! You are now able to reward Yotpo reviews through your loyalty program. This integration is now available to programs on Shopify and Bigcommerce.

Yotpo loves

While we have always supported the ability to reward points for reviews left through each platform’s native functionality, this is the first time we have integrated with an outside review provider. This allows you to take advantage of some amazing benefits. 


The Benefits of + Yotpo

1. Creates a Unified Customer Experience

Both and Yotpo are amazing apps that allow you to increase your customer experience, customer retention, and even conversion rates. However, if you were using both they did not have an easy way to create a unified experience.

Yotpo integration loyalty

Here at, we are not experts at creating reviews.  That is Yotpo’s area of expertise and we know that. That is why we want you to be able to use Yotpo to power your customer reviews and to reward the action. This allows you to keep rewards unified for all profitable actions.

2. Increase Review Effectiveness

Yotpo lets you restrict reviews to verified buyers which allows you to increase your overall review effectiveness. Here at we always say to reward points for actions that provide you value, and a review certainly does that. This is even more true if that review is from what Yotpo calls a verified buyer.

Yotpo verified buyer

A verified buyer is someone who has bought the item and is then asked to review a product after they have made the purchase. This means that you are getting maximum value from the reviewer because they clearly know the most about that product. These verified buyers give you the highest quality review and are worth giving some points to. 

3. Reduce Fraud

We know that 99.9% of loyalty members use your program as it is intended, but there is that 0.1% that looks to exploit it. We have built fraud reducing tactics into all aspects of, such as setting the number of times a review can be awarded points.

yotpo prevent fraud

By rewarding points to verified buyer reviews through Yotpo, it creates an added level of security against people taking advantage of review points.


How the Integration Works

Once again, this integration is available for those using for Shopify, BigCommerce, or custom builds. If you are using one of these platforms setting up the integration is easy.

Yotpo integration settings

Navigate to the “Earning Points” section of the app and click on the Yotpo integration option. Once there, all you need to do is enter your Yotpo API Key and API Secret. These are available with a paid Yotpo and plan.

Once you have the two systems linked you can easily create an earning rule to reward your customers for leaving a Yotpo review. Here is an example of what those rewards look like:

Yotpo integration review

Getting the Yotpo integration working is a breeze and takes just a few minutes. If you need some help, just click on the in-app support button in the bottom right corner of the app.

This is a feature that was widely requested by users, and we are very excited to be able to offer it to you now!

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