Kirsten Burkard

  • How to Start Using Retention Strategies for Long-Term Success

    How to Start Using Retention Strategies for Long-Term Success

    In ecommerce, if you aren’t moving forward then you’re falling behind. So while customer retention marketing may have been a distant lighthouse three years ago, it’s now one of the most...

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  • What is Customer Retention, and Why is it Important?

    What is Customer Retention, and Why is it Important?

    As a retailer, what’s one thing your business counts on? If you haven’t thought about customer retention before then now is the time!

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  • Top Small Business Marketing Channels to Start Customer Conversations

    Top Small Business Marketing Channels to Start Customer Conversations

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  • Which Emotions Are the Key to Successful Customer Relationships

    Which Emotions Are the Key to Successful Customer Relationships

    “What is your favorite brand and what is it about them that you love?” This was a question that I was asked in an interview a few months ago that really caught me off guard and made me...

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  • How to Prepare Your Rewards Program for Black Friday Cyber Monday

    How to Prepare Your Rewards Program for Black Friday Cyber Monday

    I’m going to say something you might not like to hear: 

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  • Why You Should Use Your Loyalty Program to Gather Customer Feedback

    Why You Should Use Your Loyalty Program to Gather Customer Feedback

    Feedback is the key to delivering a brand experience your customers will love. That’s because their motivations and needs are constantly changing. As a result, you need to find ways to...

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  • The 5 Types of Online Shoppers and How to Get Them to Buy

    The 5 Types of Online Shoppers and How to Get Them to Buy

    Have you ever found yourself thinking that “any customer is better than no customer?” Whether you’re just starting a business or trying to grow an existing one, it’s tempting to see...

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  • Boost Customer Referrals With These Email Marketing Tactics

    Boost Customer Referrals With These Email Marketing Tactics

    Referral programs are one of the most effective forms of marketing. Not only do they keep your existing customers engaged, but they also motivate them to help you acquire new customers,...

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  • How to Improve Your Rewards Program with Effective Email Marketing

    How to Improve Your Rewards Program with Effective Email Marketing

    When assessing the performance of your rewards program, redemption rate is a metric you’ll want to pay special attention to. However, what if your redemption rate isn’t very good? 

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  • How to Create a Content Marketing Strategy That Helps You Acquire New Customers

    How to Create a Content Marketing Strategy That Helps You Acquire New Customers

    What are your go-to customer acquisition strategies? I’m going to guess your knee-jerk reaction is probably paid acquisition, but what if I told you there was a cheaper and, quite...

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  • Why Value-Add Marketing is the Only Marketing Worth Doing (and How to Get Started)

    Why Value-Add Marketing is the Only Marketing Worth Doing (and How to Get Started)

    Ads are everywhere! From our phones to other traditional media outlets like print and television, brands are constantly fighting for our attention. This has made it increasingly hard...

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  • 3 Reasons Amazon Will Never Inspire True Loyalty

    3 Reasons Amazon Will Never Inspire True Loyalty

    Amazon wins on convenience but when shoppers want to connect with the brands they shop with, their inability to build real loyalty will always be a problem

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  • Important Elements of Every Successful Rewards Program  

    Important Elements of Every Successful Rewards Program  

    Before you create a rewards program, learn about the 7 super-important elements you need to include to maximize customer loyalty.

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  • The Dangers of Letting Someone Else Build Your Rewards Program

    The Dangers of Letting Someone Else Build Your Rewards Program

    When you decide to start a rewards program, you have two choices: build one yourself or get someone else to do it. While a completely custom program might sound desirable, it's actually an...

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  • What Kind of Loyalty Do Your Customers Have?

    What Kind of Loyalty Do Your Customers Have?

    Whether you realize it or not, there's more than one type of customer loyalty. Find out what kind of loyalty your customers have, which kind is the most effective, and how to generate more loyalty...

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  • Why Shine On's Rewards Program is So Successful

    Why Shine On's Rewards Program is So Successful

    With thousands of engaged customers on Facebook, Shine On had a huge opportunity to grow their brand community with rewards. We sat down with them to learn more about how their community grew and...

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  • Preventing Referral Fraud in Loyalty Programs

    Preventing Referral Fraud in Loyalty Programs

    While you may not be able to eliminate the risk, there are several steps you can take towards preventing referral fraud and minimizing its adverse effects!

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  • The Death Spiral of Discounting

    The Death Spiral of Discounting

    While it may seem like a good acquisition tool, discounting is only a short term win. Find a long term solution for both you and your customer with loyalty!

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  • Why Domino's Points for Pies Promotion is a Brilliant Idea

    Why Domino's Points for Pies Promotion is a Brilliant Idea

    Domino's Points for Pies promotion offers customers rewards for eating pizza, even if it's not from Domino's! While this might sound insane, it's actually one of the best rewards promotions we've...

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  • Do Sephora's Loyalty Program Changes Weaken Their Brand Community?

    Do Sephora's Loyalty Program Changes Weaken Their Brand Community?

    Sephora's brand community is considered one of the best in the world, but have their recent program changes damaged their sparkling reputation? We examine the implications of their program...

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