Gabrielle Policella

  • How to Make the Best Customer Loyalty Experience

    How to Make the Best Customer Loyalty Experience

    Loyalty programs are a great way to enhance your customer experience with your brand. In the ecommerce world, you don’t have the chance to make a face-to-face connection with your...

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  • 5 Brands Using Reward Programs To Get Repeat Customers

    5 Brands Using Reward Programs To Get Repeat Customers

    If it isn’t on your mind already, customer retention should be at the forefront of your loyalty strategy. 

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  • What is Sustainable Growth for Small Businesses?

    What is Sustainable Growth for Small Businesses?

    The faster you can make new sales and grow your brand the better, right? 

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  • What is Customer Acquisition and Why is it Important for Sustainable Growth?

    What is Customer Acquisition and Why is it Important for Sustainable Growth?

    For any entrepreneur, getting your first customer is definitely something to celebrate. You’ve been working for months, or maybe even years, to build your business, and someone has...

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  • How to Build a Successful Brand Community

    How to Build a Successful Brand Community

    If you’ve ever joined a dedicated Facebook group for your favorite clothing brand, or commented on a Reddit thread about that new movie you loved, then you’ve engaged with an online...

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  • 5 Examples of the Best Customer Engagement Campaigns

    5 Examples of the Best Customer Engagement Campaigns

    As a consumer, we are exposed to thousands of brands every single day. Whether we’re scrolling through social media or browsing online, we’re constantly consuming content. In fact, the...

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  • How to Increase Customer Engagement

    How to Increase Customer Engagement

    Ensuring that every customer has a positive experience should be a priority. A brand’s worst nightmare is customers forgetting they exist and never returning to make a second purchase....

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  • 3 Examples of Social Commerce Done Right

    3 Examples of Social Commerce Done Right

    For most people, shopping is and has always been a highly social experience. When you go shopping, you can model clothes for your friends to get their advice before making a purchase....

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  • What is Social Commerce, and Why is it Important?

    What is Social Commerce, and Why is it Important?

    "The only constant in life is change." Heraclitus

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  • 4 Ways Gamification Makes Loyalty a Mobile-First Game Changer

    4 Ways Gamification Makes Loyalty a Mobile-First Game Changer

    If you’re not already playing games with your customers, it’s time to press start. Millions of brands are increasing their customer engagement and optimizing their customer experience...

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  • How Lululemon Uses Lifestyle Marketing to Create a Strong Brand Community

    How Lululemon Uses Lifestyle Marketing to Create a Strong Brand Community

    Lululemon has transformed their business into a lifestyle brand. Discover which of their strategies are the key to building a brand community for your own small business.

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  • The Do's and Don'ts of Emotional Marketing

    The Do's and Don'ts of Emotional Marketing

    Emotional marketing is all the rage right now in the world of content marketing. But what exactly is it? Does posting a cute picture of a baby or puppy on your social media count? Or do...

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  • 5 Examples of Experiential Rewards for Luxury Brands

    5 Examples of Experiential Rewards for Luxury Brands

    What is it that drives customers to shop with luxury brands? Despite the higher quality, in most cases, it’s the desire to portray a certain type of lifestyle. Customers seeking premium...

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  • Rewards Case Study: Indigo’s plum PLUS Rewards

    Rewards Case Study: Indigo’s plum PLUS Rewards

    Growing up with a teacher for a mother, reading was never really a choice for me. I was going to learn to love reading and that was that. Lucky for me, that’s exactly what happened. I...

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  • How Small Businesses Can Make Big Moves with Brand Partnerships

    How Small Businesses Can Make Big Moves with Brand Partnerships

    Everyone’s heard the tale of the lone entrepreneur working alone in their garage for months on end in order to bring their vision to life. While there’s no questioning that some of the...

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  • The 3 Best Rewards Programs in the Sharing Economy (and What Every Small Business Can Learn from Them)

    The 3 Best Rewards Programs in the Sharing Economy (and What Every Small Business Can Learn from Them)

    It’s hard to remember a time when picking up a phone to book a hotel room or ordering a taxi was the norm. Today, when we want to do something, we want to be able to do it now. 

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  • The 10 Best Storytelling Brands

    The 10 Best Storytelling Brands

    Humans have been telling stories for as long as we’ve been around. Parents tell stories to help their kids fall asleep at night, coaches tell stories to inspire their teams to win the...

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