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  • How Do You Know If Your Rewards Program Is Working?

    How Do You Know If Your Rewards Program Is Working?

    It can be hard to prove a rewards program is working - at least it was until we studied redemption and participation rates from our more than 25,000 customers

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  • Is Positive Reinforcement the Secret to Customer Behavior?

    Is Positive Reinforcement the Secret to Customer Behavior?

    Operant conditioning shows us that reinforcement can be a very powerful way to create new customer behaviors... but only if you know how to use it.

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  • How to Calculate and Decrease Customer Churn Rate

    How to Calculate and Decrease Customer Churn Rate

    Customer churn rate can have a devastating impact on great brands. The good news is that it's easier to understand and prevent than you might think!

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  • How Much Does A Rewards Program Affect Average Order Values?

    How Much Does A Rewards Program Affect Average Order Values?

    Rewards programs are designed to increase average order values, but do they? We studied thousands of brands to find out how much a rewards program increases AOV

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  • The Pros and Cons of Loss Leader Pricing for Online Retailers

    The Pros and Cons of Loss Leader Pricing for Online Retailers

    Loss leader pricing is a popular strategy used by brands from grocery stores to Amazon. So what are the pros and cons of loss leadership for online retailers?

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  • Why A Referral Program is the Quickest Way to Boost Your NPS

    Why A Referral Program is the Quickest Way to Boost Your NPS

    If you're looking for ways to improve your net promoter score look no further than a referral program. Referral programs and NPS are a match made in heaven!

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  • CLV to CAC Ratio - Calculating and Understanding the Magic Metric

    CLV to CAC Ratio - Calculating and Understanding the Magic Metric

    If you're trying to figure out how much each of your customers is worth then calculating and understanding your CLV:CAC ratio is a great place to start.

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  • How Often Should You Calculate Your Metrics?

    How Often Should You Calculate Your Metrics?

    With CAC, CLV, ROI, NPS, AOV, purchase frequency, and churn rate, ecommerce metrics can make your head spin. So, how often should you calculate these metrics?

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  • What Kind of Rewards Program Should Your Brand Be Using?

    What Kind of Rewards Program Should Your Brand Be Using?

    Between points programs, VIP programs, referral programs, and punch cards, we're here to help you figure out the best reward programs to use for your brand!

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  • Rewards Case Study: Samsung Rewards

    Rewards Case Study: Samsung Rewards

    From microwaves and TV's to home alarm systems Samsung is the definition of a household name but does their Samsung Rewards program live up to their reputation?

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  • Top 4 Reasons Customers Are Abandoning Their Shopping Carts (and How to Prevent Them)

    Top 4 Reasons Customers Are Abandoning Their Shopping Carts (and How to Prevent Them)

    Shopping cart abandonment is at a high, less than a quarter of all ecommerce purchases actually get completed. Make sure yours do with this easy guide!

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  • Rewards Case Study: Target REDcard

    Rewards Case Study: Target REDcard

    Target is one of America's favourite brands but can their REDcard reward program keep up? Our case study checks if REDcard hits the bullseye or misses the mark!

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  • How to Build a Business Model Designed for Scalability

    How to Build a Business Model Designed for Scalability

    All brands chase growth but most aren't actually ready for it. Here's the ultimate guide to scalability with examples from Apple, Amazon, WhatsApp, and more.

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  • Building A Better Business Model Through Creative Crowdsourcing

    Building A Better Business Model Through Creative Crowdsourcing

    Creative crowdsourcing is a strategy that has propelled Facebook, IKEA, Amazon, and Tupperware to market dominance and now it can help you do the same.

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  • Building a Better Business Model with Recurring Revenues

    Building a Better Business Model with Recurring Revenues

    One key to building a better business model is creating recurring revenue streams. Brands like Netflix and Gillette have learned this and now it's your turn!

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  • The 8 Best Rewards Brands Have Given Their Customers

    The 8 Best Rewards Brands Have Given Their Customers

    Rewarding your customers is a great way to engage your customers and build relationships. Today we're counting down the best examples of customer rewards!

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  • How to Build A Better Business Model Using Switching Costs

    How to Build A Better Business Model Using Switching Costs

    Brands like Uber, Spotify and Netflix have used switching costs to build business models that crushed the competition and now you can do the same.

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  • What You Can Learn From the 5 Best Referral Programs On the Planet

    What You Can Learn From the 5 Best Referral Programs On the Planet

    Referral programs can fuel rapid growth when used correctly and these brands are living proof! Check out the 5 best referral programs on the planet.

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  • Rewards Case Study: Nike+

    Rewards Case Study: Nike+

    Nike's brand is synonymous with greatness and performance, but do those values transfer to their rewards program? We've got the pros and cons of Nike+ Rewards!

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  • Why Do Some Rewards Program Points Expire?

    Why Do Some Rewards Program Points Expire?

    Should rewards program points accumulate or expire? No matter what your opinion is, it's good to know why points expiry works and how to use it correctly.

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