Tim Peckover

  • Top 3 Benefits of Reward Programs for Niche Markets

    Top 3 Benefits of Reward Programs for Niche Markets

    There’s something special about coming across niche stores that cater exactly to your  interests.

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  • The 8 Best Brand Communities and Why They're Successful

    The 8 Best Brand Communities and Why They're Successful

    Imagine having customers that continue to engage with you beyond your products. This is a sign of a loyal brand community, and some of the most successful businesses are strong because...

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  • What is a Brand Community?

    When you consider the path that brands take on the journey to success, the most successful businesses all have a multitude of customers who don’t just like them, they really love them. 

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  • Marketing Isn't Only Advertising

    Marketing Isn't Only Advertising

    While advertising might be the type of marketing that’s easiest to recognize, it’s a common misconception that ads are all that matter in modern marketing. The fact is that advertising...

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  • Why Your Loyalty Program Needs to Be Visible on Your Site

    Why Your Loyalty Program Needs to Be Visible on Your Site

    If you make a list of the brands you love, the ones that get you the most excited are probably going to be the ones that have a visible loyalty program. This makes a lot of sense — as a...

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  • What Everlane Can Teach You About an Effective Retention Strategy

    What Everlane Can Teach You About an Effective Retention Strategy

    Anyone interested in ethical fashion and/or ecommerce has undoubtedly heard of Everlane. For the past few years, the online clothing brand has been steadily growing and retaining a...

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  • Brand Communities Are the Only Way to Grow Sustainably in 2019

    Brand Communities Are the Only Way to Grow Sustainably in 2019

    In the new age of ecommerce, tactics to succeed that worked in years past aren't going to cut it anymore - you need to focus on building a brand community.

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  • Loyalty is More Than Just a Rewards Program - It’s Part of a Retention Marketing Playbook

    Loyalty is More Than Just a Rewards Program - It’s Part of a Retention Marketing Playbook

    Starting a rewards program on it's own is not enough to create customer loyalty. Loyalty is only successful when it is used as part of the 3 pillars of a complete retention marketing strategy.

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  • Why Tim Horton's New Rewards Program is Too Little, Too Late

    Why Tim Horton's New Rewards Program is Too Little, Too Late

    The new Tim's Rewards from Tim Horton's is exciting, but when you take a look at how the program is structured, it doesn't measure up compared to the excellent reward programs offered by their...

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  • You Have a Customer Acquisition Spending Problem

    You Have a Customer Acquisition Spending Problem

    If you've spent more on digital ads than you did by this time last year, you might have an acquisition spending problem, but don't worry - we're here to help you go through it and learn what you...

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  • How Guest Checkouts Weaken Your Brand

    How Guest Checkouts Weaken Your Brand

    If your brand is reliant on guest checkouts for sales, you're in danger of doing long-term damage to your business. They might inflate your sales in the short-term, but guests are detrimental to...

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  • Introducing Nudges: Boost Rewards Program Engagement in the Moments That Matter

    Introducing Nudges: Boost Rewards Program Engagement in the Moments That Matter

    An effective rewards program relies on your customers staying engaged. Nudges allow you to prompt engagement at the moments that matter by letting customers know that they can redeem points for a...

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  • Are You Wasting Your Time Investing in the Wrong Type of Customer?

    Are You Wasting Your Time Investing in the Wrong Type of Customer?

    The success of your brand depends on your most valuable customers, so your focus needs to be on the repeat customers that are part of your rewards program, who are many times more valuable than...

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  • The Importance of a Consistent Tone of Voice

    The Importance of a Consistent Tone of Voice

    Tone of voice is crucial to developing an identifiable brand, and ensuring that your loyalty program's tone matches is a crucial step in this process.

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  • Your Existing Brand Community is Not Effective

    Your Existing Brand Community is Not Effective

    Find out 3 common areas where you might think you have an effective brand communities, and why these communities aren't nearly as successful as you might think.

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  • New Smile App: Octane AI

    New Smile App: Octane AI

    Start using automated conversations to prompt customers to send referrals to their friends! With the new Smile App from Octane AI, you can use Facebook Messenger chatbots to inspire brand advocates!

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  • Essential Customer Loyalty Statistics 2019

    Essential Customer Loyalty Statistics 2019

    Forget all that painstaking research, we've collected the best customer loyalty statistics in one place so you don't have to.

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  • Rewards Case Study: PetSmart's Treats

    Rewards Case Study: PetSmart's Treats

    PetSmart finally started a rewards program, but is it for the dogs? We've done all the research for you so that all you need to decide whether the Treats program is actually best in show.

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  • Top 10 Customer Loyalty Programs of 2018

    Top 10 Customer Loyalty Programs of 2018

    2018 was a big year for customer loyalty programs, but what were the top loyalty programs of 2018? We've got the definitive list to give you the rundown.

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  • How to Build a Rewards Program in Men's Fashion

    How to Build a Rewards Program in Men's Fashion

    Men's fashion, like other apparel is already primed for rewards, but the male clientele make it prime real estate for an incredibly successful rewards program that builds a thriving brand...

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