Alex McEachern

  • What is a Repeat Customer and Why are they Profitable?

    What is a Repeat Customer and Why are they Profitable?

    Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. Well, believe it or not, one of the most sustainable ways to...

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  • 4 Loyalty Program Examples in Food and Beverage

    4 Loyalty Program Examples in Food and Beverage

    If there is one industry that lives and dies by repeat purchases, it's the food and beverage industry. The price tags are relatively low and margins are slimmer than other industries,...

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  • What is Customer Engagement, and Why is it Important?

    What is Customer Engagement, and Why is it Important?

    It feels like every other article I read refers to the concept of “customer engagement,” and I know I’m not the only one. The internet is full of articles promising to help you drive...

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  • 5 Places You Need to Be Promoting a Loyalty Program

    5 Places You Need to Be Promoting a Loyalty Program

    Editor’s Note: This post was originally published on November 5, 2014 and was updated for accuracy and comprehensiveness on July 2, 2019.

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  • How to Improve Your Average Loyalty Redemption Rate

    How to Improve Your Average Loyalty Redemption Rate

    A high redemption rate is a great indicator of how healthy a loyalty program is, but what if your redemption rate is low? These tips will help increase it.

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  • Why You Should Always Be Thanking Customers

    Why You Should Always Be Thanking Customers

    You shouldn't need a holiday to be thanking your customers. Here is how you can start thanking customers now with actionable suggestions.

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  • Why Tiered Programs Are Great for Customer Loyalty

    Why Tiered Programs Are Great for Customer Loyalty

    Tiered programs are a great way to differentiate a loyalty program, and provide a ton of benefits. Here are some great tiered program examples.

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  • What are Loyalty Points Worth?

    What are Loyalty Points Worth?

    Wondering how much loyalty points are really worth? Let us break down how to determine what points are worth and how many you should give.

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  • 6 Loyalty Program Examples in the Beauty Industry

    6 Loyalty Program Examples in the Beauty Industry

    Loyalty program examples in the beauty industry. We share what works best for a loyalty program in the industry and provide examples for inspiration.

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  • How to Name Your Loyalty Point Currency

    How to Name Your Loyalty Point Currency

    Your loyalty currency is what motivates your shoppers to participate in your loyalty program. An effective one establishes value, here is how to name yours.

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  • Your Growth Strategy for Next Year Won't Work - Here's Why

    Your Growth Strategy for Next Year Won't Work - Here's Why

    The fall of advertising is coming - is your business ready? We can show you why advertising isn't sustainable and give you an alternative strategy that will not only set you up for growth but also...

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  • How to Name Your Loyalty Program (and 5 Examples of Names Done Right)

    How to Name Your Loyalty Program (and 5 Examples of Names Done Right)

    Naming a loyalty program is an often overlooked component of your program. A great name can set your program up for success!

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  • 6 Strategies For a Creative Loyalty Program

    6 Strategies For a Creative Loyalty Program

    Every loyalty program should strive to be different! Here is how you can make a creative loyalty program for your site.

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  • The Best eCommerce Loyalty Programs

    The Best eCommerce Loyalty Programs

    Looking for the best ecommerce loyalty programs? Here are 20 programs of varying sizes and industries that are doing ecommerce loyalty right!

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  • Starting a Loyalty Program? Simplicity is Key at Launch!

    Starting a Loyalty Program? Simplicity is Key at Launch!

    Thinking about starting a loyalty program? We explain why it is more beneficial to keep your program simple at launch, and add additional features later.

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  • The Biggest Danger to Your Business is the Illusion of Growth

    The Biggest Danger to Your Business is the Illusion of Growth

    Is your business a victim of the illusion of growth? If you're still spending most of your marketing budget on ads, break the cycle by learning what makes sustainable growth through communities so...

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  • A History of Loyalty Programs, and How They Have Changed

    A History of Loyalty Programs, and How They Have Changed

    Loyalty programs are a popular way to retain customer, but where did they start? Here is a history of loyalty programs from the 1700's to today.

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  • 5 Loyalty Program Examples in the Fashion Industry

    5 Loyalty Program Examples in the Fashion Industry

    The fashion industry is an attractive one, a well designed loyalty program can keep you ahead of your competition. Here are 5 great program examples!

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  • Repeat Customers Are Profitable and We Can Prove It!

    Repeat Customers Are Profitable and We Can Prove It!

    We have all heard that repeat customers are more profitable. But just how profitable are they? We go over how much your repeat customers are worth and why!

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  • The Metrics You Need to Measure Customer Loyalty Online

    The Metrics You Need to Measure Customer Loyalty Online

    Looking to see how loyal your online customers really are? Here are 4 metrics you can use to measure customer loyalty online!

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